Brandweek and Vocus Launch BrandTrackerâ„¢ News Monitoring and Analysis Service

Brandweek and Vocus Launch BrandTracker™ News Monitoring and Analysis Service

 

Subscription Service Provides 24/7 News Alerts and Competitive News Tracking and Reporting

 

NEW YORK, NY and LANHAM, MD, November 27, 2006Brandweek, the leading source of news and information in the U.S. marketing industry, and Vocus, Inc. (NASDAQ:VOCS), a leading provider of on-demand software for corporate communications and public relations, today announced the launch of BrandTracker™, a web-based subscription service that enables brand marketers to track and analyze news related to their business, products, brands, and competitors. The service provides 24/7 news monitoring of more than 25,000 news sources; customized e-mail alerts of breaking news; and a robust suite of analytical charts and graphs. BrandTracker™ is accessed via the Brandweek.com home page.

 

“In today’s digital media environment, breaking news can spread across the globe and affect a brand’s reputation in minutes,” said Thomas P. Woerner, Publisher of Brandweek. “By providing marketers with Vocus’ industry-leading news monitoring and analysis technology, we are giving them access to reporting tools they need to analyze and understand the potential impact of that news on their brands and their competitors.”

 

The BrandTracker™ service combines Vocus News-On-Demand, a premium news monitoring service that monitors more than 25,000 print, broadcast and online news sources, with a simplified version of Vocus Analytics, a web-based suite of charts and graphical reports that analyze the volume, frequency, impact, mindshare and geographic distribution of news about a company and its brands and those of its competitors. Available as an optional feature are profiles of the media outlets in which one’s news coverage appears.

 

“Vocus News-On-Demand and Vocus Analytics helps thousands of executives at companies throughout the world to understand how they and their competitors are positioned in the news,” said Matthew Siegal, Vice President of Business Development of Vocus, Inc. “We’re excited to team with Brandweek to deliver this critically important capability to brand marketers as a convenient, web-based subscription service.”

 

BrandTracker™ can be purchased by credit card on the BrandTracker web site as a monthly or annual subscription. There are three levels of service available starting at $295 per month. A no-obligation free trial is also available on the web site.

 

About Brandweek

 

Brandweek is the leading source of news and information for the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Brandweek, Brandweek.com and Brandweek’s e-mail newsletter products provide marketers with valuable competitive information and insights for bringing new products and ideas to the global marketplace.

 

About VNU Business Publications USA

 

Brandweek is published by VNU Business Publications USA, a part of VNU Business Media.  VNU Business Media operates around the globe, covering some of the most powerful industries in the world, including entertainment, media, marketing, music, literary, retail, travel, professional performance, real estate and design, and visual arts.

 

About Vocus, Inc.

 

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms, and manage government relations activities. Vocus’ PRWeb platform is also recognized as one of the Internet’s leading online news and press release distribution services.  Vocus’ software is available in five languages and can be accessed from any computer via secure login over the internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia.  For more information please visit www.vocus.com or call 800.345.5572.

 

 

SafeHarbor

 

This release contains "forward-looking" statements that are made pursuant to the SafeHarbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions.  Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

 

 

Media Contact

Kelly Brighton

Director of Marketing

Vocus, Inc.

301-683-6079

kbrighton@vocus.com

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