Engage influencers with Recommendation Engine

Media Outreach

Vocus monitors millions of social conversations per day on Twitter, Facebook and other social media sites, while our Recommendation Engine™ helps you identify and engage key influencers. 

  • Media Database Easily connect with top industry influencers by accessing in-depth profiles and contact information for over 1.4 million journalists, bloggers, opportunities and events.
  • Social Engagement Manage Twitter, Facebook and LinkedIn media activity from one convenient, high-priority inbox. Keep your audience engaged over social by sharing news, press releases and key company information in real-time, or scheduled in advance.
  • Activity Management Track media outreach and social activity efficiently by consolidating contact information, archiving important correspondence, scheduling follow-ups, and creating targeted lists and reports.
Send your press releases directly to influencers

News Releases

With a few clicks, you can send your press release directly to journalists, bloggers and influencers - publish it online using the world's most popular news release service, and share your story on social networks like Facebook, LinkedIn and Twitter simultaneously.

  • News Release Distribution Showcase your company’s news on prominent media outlets like Google News, Chicago Tribune, Denver Post, and more with the #1 press releases for number of daily releases, total website traffic, and social sharing.[1]
  • Email Tools Cultivate an engaged blogger-journalist network with timely, relevant emails and have every email you send to the media automatically recorded – even when they’re not sent from Vocus.
  • Collateral Management Manage your business’s approved PR collateral from anywhere in the world with executive bios, photos, annual reports, and more stored in one central location.

News & Social Monitoring

Vocus tracks over 225,000 news sources including television and radio stations in 210 US DMA's and 15 international markets, 35 million blogs and the social web, filtering it down so you can quickly see the news that is important to your business.

  • Social Media Monitoring The Vocus Public Relations software is the leading platform that integrates social media monitoring with traditional coverage to provide a definitive analysis of everyone engaging with your business.
  • News Monitoring Monitor over 225,000 media outlets - including online news sources, print publications, blogs, and broadcast media; including premium content from LexisNexis. Track circulation, online unique views and ad-value metrics.
  • Daily Email News Reports Create emails and reports targeted to your different audiences, allowing you to send executives important industry updates while customizing daily reports to address your PR and marketing teams’ needs.
  • Streaming Broadcast Watch news broadcasts in near real-time - with streaming video from all 210 United States Designated Market Areas (DMA’s) and 15 international markets. Get viewership and ad-equivalency metrics to value your coverage.
  • Online Newsroom Generate coverage by giving industry reporters 24/7 access to breaking company news, press releases, executive bios, photos, and corporate collateral managed right from your Vocus PR account – no IT needed.
Analyze the results of your PR efforts

Analytics & Reporting

Quickly analyze the results of your PR efforts in real-time and create precise, professional reports to share with other departments and the executive team.

  • Analytics Tracking social media in conjunction with traditional media, our analytics make it simple to track everything you - and your competitors - are doing and to adapt your strategies based on what you discover.
  • Reporting In addition to pre-built templates, Vocus helps you quickly and effortlessly design customized report templates based on your criteria.
  • Project Management Keep your projects organized and on-schedule. Our software helps you manage projects, tasks, resources, deadlines, and more - all in one place.
  • User Defined Fields Address your business’s specific report needs by adding any field you want to record, anywhere in the system.
  • Online Briefing Center Create a central, secure online news, media activity and reporting hub that your key stakeholders can access 24/7 for current news, press releases, activities, collateral, and media contact profiles.
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