Analytics
Tracking social media in conjunction with traditional media, our analytics make it simple to track everything you - and your competitors - are doing and to adapt your strategies based on what you discover.
- Analyze everything, any time: Track and assess your company or product mentions. Monitor media responses to recent news and issues, chart industry trends, and follow competitors.
- Change tactics with ease: Need intelligence on new products or management initiatives? Vocus provides the flexibility to update your tracking efforts and key metrics instantly, with minimal effort.
- Gauge your impact: See the prominence of your messages and keywords within your coverage real-time.
- Determine the tone of coverage: Measure how your company or product is being perceived against your competition and chart your results.
Reporting
In addition to pre-built templates, Vocus helps you quickly and effortlessly design customized report templates based on your criteria.
Project Management
Keep your projects organized and on-schedule. Our software helps you manage projects, tasks, resources, deadlines, and more - all in one place.
- Get a high-level view: See the current status of all open projects – including deliverables, deadlines, tasks, and results.
- Keep your team in the know: Collaborate and manage workflow and activities in one central, continually updated location.
- Hone and improve your efforts: Generate instant reports using real-time analytics to learn what's working, what isn’t and why.
We have expanded our targeted media lists, increased the efficiency of our news distribution and enhanced our ability to serve the media, resulting in better coverage for Northern Arizona University.
User Defined Fields
Add any field you want to record, anywhere in the system. Create your own tailor-made tagging, follow-up fields or categorization to address your business’s specific reporting needs.