Social Media Monitoring

The Vocus Public Relations software is the only platform that integrates social media monitoring with traditional coverage to provide a definitive analysis of everyone engaging with your business.

• Follow more than news articles: Monitor blogs, blog comments, forum posts, mentions on Facebook and Twitter, YouTube, Flickr, and more.
• Identify the influencers you should be talking to: Rank top tweeters and bloggers by their number of followers, retweets, blog comments, and activity volume.
• Engage your audience: With a single click, Vocus finds you quality content to share with your audience via Facebook and Twitter.

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• Cover more blogs with less duplication: Vocus monitors more than 35 million blogs – filtering out false or duplicated results.
• Track sentiment and tone: Vocus analyzes mentions of your business to gauge the feelings of bloggers, tweeters, and readers – lending insight far beyond the lead story.
• Stay on top of Twitter: Understand and interpret what people are saying about you and respond within minutes. Track retweets back to their original source to get to the heart of the matter.
• Analyze your online reputation: Chart how you - and your competitors - are faring in cyberspace using dozens of criteria.

Streaming Broadcast

Watch news broadcasts in near real-time - with streaming video from all 210 United States Designated Market Areas (DMA’s) and 15 international markets. Get viewership and ad-equivalency metrics to value your coverage, and download and save videos for future use.