2013 Marketing Calendar: The Top 20 Holidays to Plan Ahead For

Don’t cite time as a barrier to your marketing goals in 2013. Knowing is half the battle – and planning ahead ensures the most pertinent marketing strategy for your business. 2013 is your year to shine!

To help your publicity and social media schedule, here’s our list of the top 20 U.S. holidays to plan ahead for this year:

Saturday, February 2: Groundhog Day. For many this holiday is exciting because it helps to shake off the cobwebs from the winter freeze and get excited for a new season.When to market: the week of.

Idea: Get your customers excited by offering conditional deals – a winter offer if the groundhog goes back in its burrow, or a new product release or update if the groundhog says springtime is here.

Thursday, February 14: Valentine’s Day. Ah, V-Day. The holiday of love and appreciation for others! Perfect for retailers to market products that are romantic and sweet, you can transform your own offerings to make customers swoon. When to start marketing: mid-January

Idea: Add a swipe of red to your company logo and offer “companion” deals – when a customer refers someone else to your business, they get 50% off their purchase.

Monday, February 18: Presidents Day – A national holiday celebrating the birthday of our first President, George Washington; this day is commonly plagued with retail sales because many people are off from work (and what else is there to do when you’re not working? Shop!).  When to start: the week of

Idea: Create day-only deals to spike sales and create a sense of urgency. 

Sunday, March 17: St. Patrick’s Day – A celebration of the Irish in America. Although its roots are religious, many who aren’t still celebrate it. Characteristic colors are green and the holiday is associated with good luck and maybe a few beers. When to start: March 1

Idea: Create a lucky campaign where winners are randomly selected to receive a prize. 

Sunday, March 31: Easter – Another religious holiday, brands often take the lighter side of this coin by incorporating Easter staples like the Easter Bunny, candy and pastel colors into their marketing. When to start: March 18

Monday, April 1: April Fool’s Day – Not for the fainthearted of brands, April Fool’s is one of those days where you can infuse some carefully crafted humor into your marketing – the key words here being carefully crafted. It’s not about playing tricks on your customers, but rather, maybe a surprise and delight. When to implement: The day of, as a surprise.

Monday, April 22: Earth Day – It’s about preserving all that is natural and green. Today would be a good day to pledge funds to an eco-charity, or cease direct mail for a period of time to honor the holiday and save paper. When to start: The week of

Sunday, May 12: Mother’s Day – When to start: May 1

Monday, May 27: Memorial Day – A day of remembering those who died while serving in the U.S. Armed Forces. It’s also unofficially known as the first day of summer, where many seasonal venues open like pools and amusement parks.  When to start: May 13

Sunday, June 16: Father’s Day – When to start: June 1

Friday, June 21: First Day of Summer – The changing of seasons is often a great time to make product changes, introduce new services or give a general refresh of your business.

Thursday, July 4: Independence Day – Commemorating the adoption of the Declaration of Independence, this holiday is all about celebration and being patriotic. When to start: June 22

Idea: Inspire your prospects to become independent of your contracted competitors and try your services.

Monday, September 2: Labor Day – Considered the unofficial end to summer, now is the time retails give deep discounts on seasonal inventory in preparation for new stock. When to start: Two weeks before

Sunday, September 22: First Day of Fall – The changing of seasons is often a great time to make product changes, introduce new services or give a general refresh of your business. September is also the precursor to a very busy three months containing the busiest holidays of the year, so use this date as a benchmark to ramp up and start planning for all of the below holidays.

Monday, October 14: Columbus Day – The anniversary of Christopher Columbus’ arrival to the Americas. When to start: The week prior

Idea: Reward customers who embark on a journey to your brick-and-mortar location rather than shop online, then wow them with your personalized customer service. 

Thursday, October 31: Halloween – For everything frightful, ghoulish and filled with tooth-rotting treats.  When to start: October 1

Monday, November 11: Veteran’s Day – Honoring those who have served our country in the Armed Forces. Many restaurants offer 50% off the meals of veterans who provide their credentials. Can you provide a similar offer? When to start: November 1

Thursday, November 28: Thanksgiving – When to start: November 1

Wednesday, December 25: Christmas – When to start: The day after Thanksgiving

Tuesday, December 31: New Years Eve – When to start: December 1

(Photo Courtesy freedigitalphotos.net)

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