Re-Gift! Our 13 Top Marketing Posts from 2013

13

Happy holidays! It’s been a privilege to blog for you throughout 2013. We created hundreds of posts this year, and we hope they helped you do marketing better. As a year-end recap, we’ve collected 13 of the best that we think are worth a second look. Here’s part one. 1. Seven Words to Use in Marketing (and [...]

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Four Marketing Strategy Trends for 2014

Four

In 2014, marketers will find more efficient ways to capture customer data as they use dynamic content to reach target personas, say the experts of the Vocus Consulting team.

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Landing Page Optimization Tips From An Eye Tracking Expert

DirectTV LookTracker

Eye trackers use a combination of hardware and software to give you a unique picture of how effective your landing pages are. Here are three best practices they’ve revealed so far.

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Download Our Free Marketing Automation Guide!

Automation Guide

Hit a ceiling with marketing automation? You’re not alone. Despite typical revenue increases of 10% in six months, most businesses stop short of achieving automation’s full potential. Authored by marketing expert Geoff Livingston, our new guide, Do Marketing Automation Better, gets you to the next level. Download it to go beyond the basics, get strategic, [...]

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The Future of Marketing: Brian Solis Q&A

Brian Solis WTF-002

“Business as usual” no longer exists. Technology is changing business, and marketers are scrambling to keep up. Recently,“What’s the Future of Business?” author Brian Solis analyzed how marketers can meet the future head-on in a Vocus webinar. Here, he answers some of the best questions from marketers who attended the event. Q: We are a computer / network [...]

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