‘Free’ Is a Fighting Word: Battling the Perception of Social Media as Free

Free

Sixty-five percent of businesses cite the idea that social media is “free” as the single largest barrier to their social media success. Where did that idea come from, and how should marketers tackle it?

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Five Creative PR Ideas for Launches

Rocket Launch

According to Forbes, businesses launch a quarter-million new products every year. Upwards of 90% of them fail. That’s a staggering statistic and so we’ve combed through a number of posts and articles to find these five ultra-creative ideas for effective launch campaigns.

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Five Effective PR Stunts for Cyber Monday Marketing

Cyber Monday Marketing Guide

Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to grab some publicity of their own. Here’s a look at five effective Cyber Monday PR stunts that might inspire you this year.

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Four Social Media Lessons From the Corporate Trenches at PRSA

Four lessons from the corporate social media trenches-2

Last week, Rachel D. Metscher of Hobsons delivered a very different perspective on corporate social media at the 2012 PRSA Mid-Atlantic District Chesapeake Conference. She didn’t present a star-studded social media program; rather, she gave us a view from the trenches that was realistic and that reflected some very real challenges that businesses face. Here are four key takeaways.

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Why Content Marketing is the New Branding

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Branding isn’t your company name. It’s not a tag line, or a logo. It’s not your brand colors or site design. The essence of a brand lies within its meaning. Volvo’s meaning, for example, wasn’t derived from its logo, or even its product design, but by the constant stream of product reviews that published the data on crash tests year-in and year-out. The brand was built, over time, by third-party validation communicated through content.

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