The One Trend Social Media Experts Avoid

nielsen-video

There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.

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3 Ways to Shift Away from Over Messaging

Honesty Index

A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What’s a PR team to do? Here are three suggestions to shift your strategic approach.

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U2 Demands Relevancy, Pisses Off Millions

U2 Public Relations - Featured

Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2′s brand? Geoff Livingston has the answer. Check it out!

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Managing Reputation When Everything Leaks

Leak - Public Relations

How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.

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Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook Algorithm

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

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