Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook Algorithm

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

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Is #IceBucketChallenge for Your Business?

#IceBucketChallenge for PR

The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.

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PR Cannot Escape Media Relations

PR and Media Relations - Featured

Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.

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Shedding Print: How Does Gannett’s Recent Move Impact PR?

Newspaper - Shedding the Print

Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.

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6 Ways a Book Promotes Your Business

Book to Promote Business - Featured

Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company’s PR.

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