Innovative Marketing Begins and Ends With the Experience

Innovative Marketing

Data can blind marketers, tricking them into taking the wrong approach. Avoid getting fooled by focusing relentlessly on customers and introducing, extending and sustaining great brand experiences.

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6 Ways to Integrate SEO without Sacrificing PR Quality

Integrating SEO with PR - Same Resolution

Public relations is an oft-debated discipline. Perhaps even more controversial is the mixing of PR and SEO. Use these six favorite PR tactics to intelligently sustain relationships and generate strong SEO.

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6 Ways to Strengthen Influencer Relationships

Strengthen Influencer Relationships

PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.

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Is Podcasting Worth a Revisit?

Podcasts for marketing - featured

Podcasts are so 2012, right? Actually, they’re making a comeback. Find out why marketers have picked up the “old” tactic (Hint: It involves differentiation and the third screen) and what it takes to have a successful podcast.

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Independent Blogging Is Dead…For Some Communicators

Graveyard - Blogging Dead - Featured

Is independent blogging dead? It depends on how you ask…and who you are. Independent blogs that have something to say and don’t necessarily aim to achieve “Mashable nirvana” will survive and thrive.

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