U2 Demands Relevancy, Pisses Off Millions

U2 Public Relations - Featured

Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2′s brand? Geoff Livingston has the answer. Check it out!

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Managing Reputation When Everything Leaks

Leak - Public Relations

How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.

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Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook Algorithm

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

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Is #IceBucketChallenge for Your Business?

#IceBucketChallenge for PR

The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.

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PR Cannot Escape Media Relations

PR and Media Relations - Featured

Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.

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