Replacing Google Reader: Two Options for Content Marketers

google-reader

For content marketers, the death of Google Reader in July will pose a significant problem: lost readers and potential customers. Here are two good alternative ways to keep your subscribers in the loop.

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Teen Smartphone Use Offers A Glimpse of Marketing’s Future

teen smartphone use

For many marketers and businesses, teens’ mobile-first approach to Internet use may necessitate a shift in strategy in the near future, suggests a new report by Pew Research Center.

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New Research: Blogs Outrank Social Networks in Consumer Influence

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Technorati’s new 2013 Digital Influence Report shows that consumers are turning more and more to blogs when researching purchases. What does this mean for marketers?

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Three WordPress Plugins To Supercharge Your Content Marketing

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To be a better and more effective content marketing pro, start with the basics on your company’s blog. Social sharing and optimization plugins have lasting and measurable effects.

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Using Google Keyword Tool As An Idea Generator

Keyword tool

Perhaps one of the most challenging tasks that any modern marketer faces is creating compelling and effective content – and the best content isn’t written on the fly. They’re written with focus and purpose, but sometimes even the most inspired and competent content marketer comes up empty.

When the well runs dry, I turn to one of my favorite fonts of inspiration – Google Keyword Tool.

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