Weekend Read: The Rebel’s Guide to Email Marketing

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Some say email marketing is dead. DJ Waldow and Jason Falls disagree: email has simply changed, and marketers need to break some outdated rules to achieve breakthrough results.

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Rule #76: No Excuses: Create Video.

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Video marketing is practical, powerful, and an essential marketing tool – so why aren’t all marketers doing it? Let’s knock some excuses down one by one…

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Social Media Customer Service: A Necessity For Your Company

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If you don’t have an active social media customer service program, you are hurting your brand’s reputation and most likely, your customer retention. Not convinced? We refer you to a personal example…

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Six Pros and Cons of Vine

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Vine has a long road to go before it contends with video powerhouse YouTube as an effective marketing tool. However, it has a lot of potential and could give eventually YouTube a run for its money.

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Five Ultra-Cool Pieces of SXSW Marketing

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Our pilgrimage to SXSW in Austin didn’t just offer unique networking opportunities – it also allowed the Vocus team to see some genius marketing ideas first-hand.

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