FOMO for Marketers: How to Fight It, How to Use It

FOMO

Can’t sleep at night for the urge to check your social accounts? Sounds like you’ve come down with a nasty case of FOMO, or Fear Of Missing Out. Here’s how to get your FOMO in check, plus a few ways to use it in your campaigns.

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Instagram Video or Vine: Who Wins?

boxing

As the rivalry between Instagram and Vine (read: Facebook and Twitter) builds towards Red Sox and Yankee proportions, we asked several content marketing experts which side marketers should take.

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How to React to a Social Media Blunder

rock-flub

Recently, I very publicly confused Vin Diesel and the Rock on our social media pages and readers were quick to point it out – again, very publicly. While I still shudder at the experience, I did learn some valuable lessons that are worth sharing…

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Weekend Read: The Rebel’s Guide to Email Marketing

rebelguide

Some say email marketing is dead. DJ Waldow and Jason Falls disagree: email has simply changed, and marketers need to break some outdated rules to achieve breakthrough results.

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Rule #76: No Excuses: Create Video.

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Video marketing is practical, powerful, and an essential marketing tool – so why aren’t all marketers doing it? Let’s knock some excuses down one by one…

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