Facebook Hashtags Are Here! A Q&A for Marketers

Hashtag marketing on Facebook

Facebook hashtags are finally here and they work wonderfully. They also raise a lot of questions, so here’s what marketers need to know about creating and capitalizing on them.

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How Arianna Huffington Conquered the News

Milestones in Marketing: How Arianna Huffington Dominates the News Cycle with the Huffington Post

All brands have milestones to conquer before they can take center stage and Demand Success speaker Arianna Huffington’s Huffington Post was no exception. Here’s how it happened, milestone by milestone.

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Weekend Read: Leadership Sustainability

Leadership Sustainability Dave Ulrich

Whether you’re a business owner or just part of the marketing team, you’re in charge of leading something. Do you lead your initiatives well?

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Why Email x Smartphones = New Customers

Email on Smartphones

Email on smartphones is now is the #1 reason people pick up their devices. These tips will help you optimize your emails to connect with them effectively when they do.

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Is ‘Trust’ One of Your Social Media Goals?

Social Media Trust Vocus

Consumers give up the “like” to brands they know, purchase from, hope to purchase from or whose updates they enjoy. So once you’re in, how do you rise above the noise? Conversation, value and trust.

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