A majority of your target audience may use only one social media platform to research and discuss products this holiday season, but that doesn’t mean you should be active in only one place.
Diversifying and repurposing your holiday campaigns can get you a bigger return by sharing the same content—photos, blog posts, promotions—across multiple sites.
Remember, getting your story heard is great, but for holiday sales, you need to help followers arrive at your marketing “hub”—whether that’s your email list, your blog, or your website—and then buy.
Here are some ideas on how to go cross-platform to bring holiday shoppers to your hub:
Promote your social presence in your email marketing
- Encourage follow-up discussions with statements such as, “Visit our Facebook page and add your suggestions for our holiday wish list.”
- Host a holiday contest on a social media channel, and share the winner in a future email.
- Promote additional content that can be found only on your social media channels. Created a video holiday card this year for YouTube (great idea)? Mention it in your emails, include a link, and encourage visitors.
- Remind customers about your social media pages by including buttons that link back to your Twitter, Facebook, Pinterest or other pages directly.
- Invite feedback by emailing your customers a question and asking them to answer it on your Facebook page.
Offer social media promotions
- Prize drawings are easy to organize and a great way to encourage customers to follow you on Facebook, Twitter and Pinterest.
- Pick a favorite “holiday tweet of the week” from one of your followers and reward them with a special coupon code or free gift that they can share with their friends.
Engage and connect with customers meaningfully
- Show that you’re active with frequent, relevant holiday updates that encourage people to interact with you.
- Start conversations by asking customers for feedback on a new holiday product – or simply reach out and thank a customer for their recent business.
- Create a discussion on one of your social channels for people to exchange and discuss gift ideas.
- Offer holiday promotions through fun photo sharing contests, campaigns, and in-store events.
- Donate a percentage of every purchase made at your business to a cause.
- Hold a food, clothing, or toy drive at your business.
- Feature a guest Facebook or blog post from an expert on planning holiday parties and get-togethers.
Whatever your business, the holiday season can offer you a number of new ways to interact meaningfully with your customers, so don’t be afraid to be creative in your thinking! Even if your idea doesn’t translate into immediate sales, having people spend time on your brand’s website or social pages is likely to turn them into customers later.