The holiday season means eggnog, festive decorations, last-minute shopping, and some extra-creative B2B marketing campaigns from marketing firms.
To stand out from their peers, PR, advertising and social media firms now use everything from elaborate holiday videos and infographics to simple greeting cards to resonate with customers.
These super-creative holiday ideas can work for any business, especially B2B business and service providers, so take a look and get inspired.
1. Consultant firm makes mural
In 2011, Consultant firm McKissack & McKissack made a stop-motion video of employees creating a mural that said “Happy Holidays 2011” out of yellow, red, and white branded cards. The video features employees decorating and dancing, showing the personal side of the agencyand making it easier to connect with.
2. ‘The Office’ parody introduces Unicard
In 2009, LoSasso Advertising parodied the NBC hit “The Office” with a 5-minute video called “Our Office.” The spoof follows the LoSasso Advertising crew as they attempt to come up with a Unicard, a greeting card that fits any occasion.
The company seems to enjoy putting together creative holiday videos to thank their customers. They have
produced them since at least 2008 when they did a parody of the 12 Days of Christmas.
3. Unusual Christmas carol goes viral
Marketing group AKQA likely nearly blew a fuse when it put together its 2008 holiday video. The company stacked dozens of microwaves on top of each other and set them to go off at different times. The result: a crude version of Jingle Bells and nearly 1.5 million views on YouTube.
4. Light-hearted infographic captures holiday spirit
Spear Marketing polled its employees to find their favorite holiday traditions and sent out the results as an infographic/Christmas card. Information like the fact that 64 percent of Spear Marketing staff prefers Rudolph to Frosty the Snowman is inconsequential to customers, but shows the company’s personality. As the Heinz Marketing blog notes, the card comes with a call to action directing recipients to their website.
5. Giving the gift of better marketing
Red Rocket Media showed that B2B marketers could give a gift that no business would ever return: tips on how to be more effective marketers. From reviewing your content portfolio to what to say on social media, Red Rocket Media displays the post like the carol “The Twelve Days of Christmas” underneath a festive holiday header.
6. Miniaturized employees leave big impression
Since 2003, the staff at Hall & Company has sent out creative and funny holiday cards. Each year, the liability insurance brokers send out the picture of a festive scene with miniature pictures of their employees interacting with the landscape. In 2010, for example, it showed the entire staff at a construction site building a gingerbread house. The company even includes information about how they made the card on its site.
7. Designing a recap of the year
PR firm Text100 designed an infographic that served as a reminder of the 12 biggest digital events of 2011. The list included the Royal Wedding’s 72 million online viewers, the East Coast earthquake leading to 5,499 tweets per second, and the company’s personal awards.
8. Gamififying the holidays
Last year, U.K.-based marketer Axongarside eschewed traditional holiday cards and made a video game. (Sadly I couldn’t find an active version still online.) Players of “Fat Santa” earned points by eating mince pies. The highest scorer by New Years Day earned £100 to the charity of her choice. Not just a fun diversion, it demonstrated how Axongarside can help businesses incorporate gaming into their marketing plans.