Need to stay up to date with the biggest marketing trends of 2013? From email and social media marketing to brand journalism and marketing’s future, this post has you covered.
Get tips, strategies and tactics for better marketing with these eight presentations from Demand Success speakers:
1. 10 Steps to Content Marketing Success – Joe Pulizzi
Nine in 10 businesses practice content marketing, but only a third believe their efforts produce results. Learn how to create targeted content that rakes in sales, streamline your content production and share it for maximum exposure.
2. The New SEO of Content – Lisa Gerber
Search engines deliver what your prospects need the moment they need it. Follow Lisa’s SEO strategies to connect with your target audience through content, become more visible in search and rise up search results through social media.
3. Beyond Social Scoring – Geoff Livingston
High Klout scores and follower counts don’t equate to real success. Learn the keys to influence marketing that identifies who truly sways your customers, tailors your marketing to match your customers’ buying cycles and delivers real business results.
4. Lessons from the Digital Operations Center – Wendy Harman
The American Red Cross is a life-saving information provider. Follow its strategies to become a trusted information source, better serve your customers and deliver the right information to the right people at the right time.
5. The Rebel’s Guide to Email Marketing – DJ Waldow
Following email marketing “best practices” holds back your brand. Follow DJ’s rebellion and turn your email into a sales success, identify and break obsolete email marketing rules and stand out from the crowd with tailored content.
6. Digital Journalism in Flux – Jay Rosen
The Internet has forever changed journalism and content distribution. Heed Jay Rosen’s social media strategies to succeed in the digital age, win followers and become a trusted resource.
7. Brand Journalism – Ike Pigott
Brand journalism helps businesses increase exposure and become a trusted resource. Ike shows you what brand journalism is (and isn’t), how to implement it in your company and the strategies you need to measure success.
8. The Collaborative Economy – Jeremiah Owyang
People’s buying habits are changing, and marketing must change with them. Jeremiah gives you a head start to success by showing you how to turn your products into services, facilitate customer collaboration and empower buyers to share your product.