After yesterday’s Virtual Conference saw 7,000 of you visit, we’re closing out the week with more marketing knowhow. This week: the fine line between email persistence and annoyance, 11 social marketing lessons from Old Spice, standards for social media measurement, content lessons from the Center of Disease Control’s Zombie Apocalypse guide, and tips for rewarding customer loyalty.
By the way, if you missed the Virtual Conference, you can access the whole event on demand here.
Stat of the Week
There’s a fine line between a nurturing campaign that persists and one that annoys. According to a Zoom Insights survey, 3 to 4 emails is the sweet spot: Half of marketers surveyed reported getting a response from prospects after sending 3-4 email messages, while under 20% reported a response after 5-7 messages. Marketers Concerned About Keeping Subscribers – via zoom info
List of the Week
Big brands like Old Spice create TV ads all the time, but few create such witty, memorable ads. Even fewer take those ads to the social Web and win these results: 236 million YouTube views, 80,000 Twitter followers in two days, an 800% increase in Facebook interaction, and a 107% increase in sales. Here are eleven lessons you can learn from this remarkable campaign. 11 Social Media Marketing Lessons from the Old Spice Campaign – via Jeff Bullas
Tip of the Week
Social media is a critical part of today’s marketing mix. Like email, search, and publicity marketing, it can help your business attract and engage customers and win their business. Unlike those tactics, though, social media is hard to measure. Until now… Hungry for Social Media Measurement Standards? – via PR at Sunrise
Stroke of Genius of the Week
The Center for Disease Control were keen for people to prepare emergency kits for disasters. They set a fake zombie attack to video – a video that soon went viral on YouTube – and got their desired result, as their Preparedness 101: Zombie Apocalypse Guide won more than 77,000 Facebook likes. Eight Content Marketing Lessons From a Zombie Apocalypse Guide – via MarketingProfs
What’s the best way to earn more loyal customers? Reward the loyal customers you already have. Here are 28 expert ideas for doing it. Rewarding Your Customers – via Mike Michalowicz