The weather has chilled, Halloween is in the rearview, and the holiday season is in full swing for marketers. Find out just how many online retailers have already started their holiday promotions in this week’s Links We Love.
Stat of the Week
Have you started your holiday promotions? Believe it or not, it’s not too early. Last year, 76.4 percent of online retailers had begun holiday promotions by November 7. Holiday Survival Kit – via National Retail Federation
List of the Week
Moving up search engine result pages is critical for businesses – but it can be a daunting task for beginners. Marketing Sherpa says it has the blueprint for building links that search engines love. Five Steps for Building Links that Improve Search Results – via Marketing Sherpa
Tip of the Week
Guest posts can provide exposure and build influence for their authors. But they aren’t foolproof. They can fail for many reasons, including poor promotion and a weak closing. The Real Reason Your Guest Post Flopped – via Duct Tape Marketing
Stroke of Genius of the Week
From a 30-hour pizza-making marathon to feeding 300 emergency personnel to recruiting freezer space to save lobster meat, numerous New York City eateries (and other businesses) gave people a reason to smile during a natural disaster. Six Small Business Superheroes from Superstorm Sandy – via PRWeb
Election day is four days away, but it won’t come soon enough for a 4-year-old Colorado girl, who sobbed after hearing one too many political ad. An NPR correspondent felt her pain and issued a formal apology, earning the station a lot of great PR. NPR Apologizes to Abigael Evans – via Los Angeles Times
If you liked the MarketingSherpa link, check out our own guide to getting links the right way.