Links We Love: Video, SEO Myths, and Obama Subject Lines

The 2012 presidential election is a month old, but Barack Obama’s campaign recently gave email marketers some data that should make us perk up.  Find the recipe for the most effective subject lines and more in this week’s Links We Love.

Stat of the Week

Want to be way more visible on Google? Create a video. Videos are about 50 times more likely to appear on the first page of results than a text page when a search uses keywords where Google offers video results. The Easiest Way To A First-Page Ranking—via Forrester

List of the Week

Don’t build SEO by following age-old myths. Meta keywords don’t make up for terrible content. Keyword density doesn’t need to sit between 2 and 6 percent. Check out some of the most common misperceptions and a list of tips for building SEO the right way. The Biggest Lies About SEO and Content Marketing Ever—via Business 2 Community

Tip of the Week

Marketers can show decision-makers just how valuable they are with a formula for calculating margins. (Marketing Spending + Expense) X Desired ROI = Revenue. These Are the Marketing Metrics That Really Matter—via Vocus

Lexus is getting attention for more than its luxury cars this holiday season, as its Foursquare charity campaign turns heads.

Stroke of Genius of the Week

Lexus launched a Check In for Charity campaign where users download an app and raise money for charity by using FourSquare. Though not a new concept, Lexus has tweaked it. The luxury car company donates $10 per check-in at any restaurant or store around the world, not just Lexus dealers. Check In for Charity: The Lexus Way—via ViralBlog

And finally…

Most of the $690 million President Barack Obama raised online came from fundraising emails. Through A-B testing, his campaign found casual tones raised the most. The best? “I will be outspent” raised $2.5 million, $600,000 more than second place “Some scary numbers”. The Science Behind Those Obama Campaign E-mails—via Businessweek

Image: MSVG (Creative Commons)



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