With millions and millions of people on social media, identifying the ones who can really benefit your business may seem daunting.
But Vocus has your back with a breakdown of the five key types of social followers your business needs.
Early adopters, social sharers, born followers, popular powerhouses, and (believe it or not) basement-dwelling haters all have a role to play in marketing your business. Identifying and engaging these groups will allow your business to better tap into the social commerce market, which is projected to hit $30 billion by 2015.
Here are the five key types of follower, why you need them, and some tips on engaging them.
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