Links We Love: Integrated Email, Office Pranks, and Newsjacking

Links We LoveNot only is it Friday, it’s the first day of March! Let’s celebrate one month closer to warm weather with some of the most fascinating marketing news in this week’s Links We Love.

Tip of the week

Integrated marketing is greater than the sum of its parts, so partner your email and social media marketing by adding sharing links to emails and sign up pages to your social profiles. Companies that do have a 27 percent higher open rate. Social Media Trends Entrepreneurs Should Be Aware Of—via PR In Your Pajamas

Stat of the week

Social media spending will grow from 8.4 percent of marketing budgets to 21.6 percent within five years. With more competition for customers’ attention expected, focus on timely and relevant content. Duke Study: Spending on Social Media Marketing Will Surge—via Triangle Business Journal

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List of the week

Who says work and play don’t mix? From changing keyboard settings to fake snakes, Mike Michalowicz breaks down the best office pranks of all time and even provides rules of engagement to keep from getting in trouble. The Best Office Pranks of All Time—via Mike Michalowicz

Milwaukee Brewers - Italian Sausage

After someone stole an Italian Sausage costume used at Milwaukee Brewers games, two companies newsjacked the event, offering product for the costume’s return.

Stroke of genius of the week

After someone stole a 7-foot-tall Italian sausage mascot costume from the Milwaukee Brewers, two food companies did some clever newsjacking. Mustard Girl All American Mustards and sauerkraut maker GLK Foods offered a year’s supply of their products to anyone who returned the costume. (By the way, how much is a year’s supply of mustard and sauerkraut?) Racing Sausage No Longer a Missing Link—via

And finally…

Watch out, waistlines! The Girl Scouts are making it easier to buy cookies. In addition to a mobile app that helps customers find the nearest sellers, the Girl Scouts will expand the nearly 40,000 Girl Scouts who could accept mobile payments last year. Girl Scouts of America Further Integrate Mobile into Cookie Fundraising Program—via BizReport

Image: aviper2k7 (Creative Commons)



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