Links We Love: Mobile Social, 2013 Trends, and Crowdsourcing

Just because the holiday season is over doesn’t mean we can’t celebrate the fact that it’s Friday. Ease into the day with marketing news, predictions, and some clever viral marketing in this week’s Links We Love.

Stat of the Week

Here’s even more evidence that 2013 will be the year of mobile. More than 51 percent (432 million) of Facebook users accessed the site using a mobile device at least monthly in 2012’s Q3. How Big Is Facebook On Mobile—via eMarketer

List of the Week

If you thought you’ve perfected your marketing, think again. The Eloqua blog foresees nine marketing trends that will cause marketers to make adjustments. Whether it’s B2B marketing using B2C tactics or big data analysis, there’s no doubt the marketing world will look different in a year. 9 Trends That Will Upset Your Marketing in 2013—via It’s All About Revenue

Tip of the Week

Since 45 percent of shoppers will abandon an online purchase if they don’t get their questions answered quickly, how about a customer service tip? Collaborate with customers to proactively answer their questions with easy-to-access content. Top 2013 Priority: Proactive Customer Service—via MarketLive Blog

Baltimore Ravens Golden Logo - Marketing

The Baltimore Ravens built enthusiasm for the playoffs by having fans post pictures to its website and Twitter.

Stroke of Genius of the Week

As the Baltimore Ravens prepare for the playoffs, Baltimore-area fans have hunted for two golden Ravens logos painted on the ground. The team will select a fan who tweets or uploads to the team’s site a picture of one of the logos to receive tickets to Sunday’s game. Golden Ravens Logo—via Baltimore Ravens

And Finally…

Microsoft set the blogosphere abuzz when it published “And it’s on…” and a countdown to the start date of the E3 conference. Many believe that’s when they’ll announce a new gaming console, but no one knows for sure. One thing is certain. The subtle move got people talking. Countdown to E3 2013—via Major Nelson

Want more links to share? See how the Vocus Marketing Suite makes finding great content easy!

 

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