Links We Love: Promoting Content, Video Power and Saving Drive-Ins

Links We LoveContent promotion through paid channels. The power of video. Discounts versus gift cards. Check out news about these topics and more in this week’s Links We Love.

Tip of the week…

You spend a lot of time creating original content to market your business. Don’t sell your efforts short. Consider using paid channels to stand out from all the other businesses creating content and increase your traffic. Seven Tactics Your Content Marketing Strategy Is Missing—via Unbounce

Stat of the week…

Want to kick your content up a notch? Create videos. Including videos on landing pages can increase conversions by up to 86 percent. Adding video to blog posts generates 267 percent more links than a text post. Of course, these numbers depend on creating high-quality video content. 30 Digital Marketing Statistics You Shouldn’t Miss—via Social Barrel

List of the week…

If you’re not getting comments on your blog posts, there’s plenty of ways to boost engagement. Develop relationships with other bloggers and comment on their blogs. Invite blogging friends to comment on your blog. Delete spam that can dissuade potential commenters. Those are only a few ways to drive commenting on your blog. Seven Ways to Get More Comments on Your Blog—via Daily Blog Tips

Stroke of genius of the week…

If Honda has its way, you won’t need to get of your car to go to a movie. It started Project Drive-In to raise funds to supply drive-in movie theaters with the digital projectors they need before the conversion at the end of the year. Honda has already helped nine theaters. Honda Saving the Drive-In Theaters—via ViralBlog

And finally…

Would you rather have a $250 discount or a $200 gift card? Most people choose the gift card even though it has less value. Experiment with your reward program. Perhaps you can entice more customers and save your company money with a different offer. Which Would You Rather Have? A $250 Discount or $200 Gift Card?—via Marketing Pilgrim

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