Links We Love: Search, Brand Like Twain and ‘Jobs’

Links We Love - Search, Brand Like Twain and 'Jobs'Marketers must prepare for multiple types of search, and that doesn’t just mean Google and Bing. Find out if marketers get the best results from local, mobile, personalized or social search and the week’s top marketing news in this edition of Links We Love.

Tip of the week…

One old school action by B2B marketers will endear them to customers and prospects. Have the CEO write a hand-written note of thanks to each customer’s CEO. The impact is twofold: it creates buzz and raises the profile of the sales and service teams. The Most Potent Customer Experience of All—via Duct Tape Marketing

Stat of the week…

Of local search, mobile search, personalized search and social search, which is best? Fifty-four percent of marketers listed local search as having a positive impact, a higher percentage than the other types of searches. Which Local SEO Tactics Are Organizations Using—via MarketingSherpa

List of the week…

Mark Twain’s stories and witticisms still produce laughs even though he wrote them more than 100 years ago. Twain is more than a humorist, though; he’s a valuable resource for marketers. His life and work serves as a model for influence marketing, a content strategist, a recognized brand and more. Mark Twain’s 10-Sentence Course on Branding and Marketing—via MarketingProfs

Need 21st century branding advice? Register for Stacey Miller’s webinar now!

Stroke of genius of the week…

Links We Love - Departure Roulette

Would you cancel plans to go on an unknown adventure?

Would you drop your pre-planned vacation to go on an unknown adventure? That’s what Heineken asked travelers at JFK’s Terminal 8 to do with its Departure Roulette campaign. Press a button and get sent to a surprise location like Portugal or Peru. The game promotes a future Heineken campaign that films the adventures of four people in remote locations. Heineken’s Departure Roulette—via PR Examples

And finally…

Considering what a visionary Steve Jobs was, he may have liked the home for his biopic’s trailer. Film distribution company Open Road Films debuted the trailer for “Jobs” on Instagram, the first time the social network has debuted a trailer. The movie opens next month. If it’s a box office smash, expect more trailers to debut on Instagram. Kutcher’s Steve Jobs Biopic Boasts First Instagram Trailer—via ClickZ

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