This past week saw Mardi Gras and Valentine’s Day, but also a ton of marketing news. Check out what you may have missed in this week’s Links We Love.
Tip of the week
Everyone knows to use Facebook and Twitter to engage influencers, but influencers exist outside of social media, too. Some of the biggest influencers on traffic and conversion are bloggers. Reach out to the most influential bloggers and reap the benefits. 3 Tips to Activate Your Top Influencers—via Search Engine Watch
Stat of the week
Don’t think punctuation makes a difference? “Valentines Day” appears 22.3 percent more often than “Valentine’s Day” on American desktop queries. The apostrophe could may have made the difference in reaching a customer. ‘Valentine’s Day’ or ‘Valentines Day’ for SEO Content?—via Brafton
List of the week
Appealing to mobile users isn’t as easy as shrinking your content to fit a small screen. From providing location-based content to writing the perfect email, marketers need to understand and meet the needs of mobile users. Eight Ways to Adapt Your Content Marketing Strategy to Mobile—via eConsultancy
Stroke of genius of the week
When a scientist couldn’t find funding for his research into mental illness and addiction, he turned to crowdsourcing to raise $25,000. Thanks to an integrated marketing campaign filled with tweets, blog posts, and emails, he raised enough money.
American Express and Twitter teamed to allow customers to shop on Twitter. Link an American Express account to a Twitter handle and buy products from Amazon, Sony, and more by sending a tweet with a specific hashtag. American Express Lets Cardholders Use Hashtags to Buy Things on Twitter—via The Next Web