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Marketing’s New Frontier: Packaging Innovation

What’s marketing’s newest frontier? Forget the next digital trend. It’s innovations in packaging. Only 11 percent of consumers are satisfied with packaging, giving forward-thinking brands enormous opportunities.

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Yahoo DMARC Policy - Email Marketing

What Does Yahoo’s New DMARC Policy Mean for Marketers?

Unsure what Yahoo’s new DMARC policy means for your email marketing? Avoid losing the effectiveness of one of your most powerful marketing tools with these tips to resolve issues created by the update.

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Social PR

The #HopeProject: Social PR in Action

Social media has become an essential part of effective public relations strategy. But what exactly is social PR and what does it look like? The #HopeProject provides a model for your social PR efforts.

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How to Turn Data-Informed Insights into Conversation Starters

Brands examine data to learn more about their customers. But do they come up with insights or just interesting tidbits? Identify insights from data that drive action and inform internal and external conversation.

More posts from Marketing 101

Autism Society of NC - Vocus Marketing Suite

Autism Society of NC: Vocus Helps Bring Unprecedented Reform!

The Autism Society of NC used the Vocus Marketing Suite’s email to urge action among constituents and lawmakers. What happened next was unprecedented. The NC legislature voted on and passed autism insurance reform!


VoIP Supply: Vocus Increased Our Online Revenue 20 Percent!

Telecommunications company VoIP Supply needed better email marketing and press release results. They got that and more thanks to the Vocus Marketing Suite.

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Win a Trip to Demand Success

Win a Trip to Demand Success 2014!

Free flight. Free transportation. Free hotel stay. Free conference ticket. Oh, and a VIP ticket to meet Randi Zuckerberg – we’ve got it all covered. How? We’re giving it all away in our Win a … [Read More...]

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