Social media makes a great marketing tool, but should it be more than that? Margie Clayman discusses the balance that marketers face in promoting their brands and social good.
Email remains a top marketing tactic…if you know how people use and access it. See the state of email marketing complete with benchmarks and best practices for 2014.
Think business is no laughing matter? Communications injected with humor can engage audiences and improve morale…if done right. The key is following six essential rules.
In between product launches or during the offseason, your brand can lose social media momentum. Follow the example of ABC’s hit show “Scandal” to keep fans engaged even during downtime.