Earned media is worth its weight in gold, but it’s hard to get. Instead of making cold pitches, connect with your industry’s top reporters. It’s a short three-step process, but it could produce results long into the future.
On July 1, the Canadian Anti Spam Law goes into effect, and it could cost violating marketers millions of dollars. Here’s what your email marketing needs to look like in order to be compliant with the new law.
What’s new and what’s going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week’s roundup of social media updates.