Creating effective social media and marketing content every day isn’t easy. You need good ideas. Keeping up with industry trends is crucial. You’re nowhere without an opinion, and you also need the facts to back it up. And even then, when you’ve ticked off all of the above, you have to write compellingly enough to stand out amidst every other business’s content.
The writing part is what a lot of content creators struggle with the most. The good news, though, is that with practice and some guidance, most people can improve quickly. Next time you hit the keyboard, try putting these nuggets of advice from great writers to work.
(And if you really know deep down you’re not a writer, Adam Singer has some great alternative content ideas here.)
“Whether or not you write well, write bravely.” Bill Stout
Writing bravely obviously has constraints when it’s for content.You need to temper those opinions with tact and professionalism, so as not to offend clients and fans. Calling out the negatives of companies in your business circles, for example, can backfire. However, business writing resonates most when it has something to say, so be enthusiastic and opinionated in a positive way.
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Mark Twain
It’s easy to succumb to the temptation to use linkbait titles. You’ve seen them: titles that declare software, technology, social media platforms or other tools and ideas to be “dead”, call something a “killer” or otherwise use hyperbole to bull their way into the reader’s consciousness. These titles, while generally controversial, tend to lack staying power. As soon as the news item is gone from the front page, the post becomes outdated. Take your time to deliver better titles and content that supports your long-term social media marketing goals.
“Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance.” Samuel Johnson
If at first you don’t succeed, try, try, try again. We’ve all heard that, yet few people put it to work for their writing. All writers begin somewhere and get better with practice. You may not become the next Twain or King, but your writing will improve if you apply yourself and use reader feedback (alongside analytics and data) to see where you need to improve. Don’t give up!
“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.” Stephen King
Do you find yourself staring at an empty screen or twiddling your thumbs until you feel inspired to write? Not all great ideas come to you just when you need the inspiration most. Some you must seek them out and nurture them by looking to outside sources like news or keyword analytics for inspiration. Go exploring for new ideas daily; don’t wait passively for them to fall in your lap.
“Don’t use words too big for the subject. Don’t say “infinitely” when you mean “very;” otherwise you’ll have no word left when you want to talk about something really infinite.” C.S. Lewis
This is very true when creating social content. People reading online or on their mobile device prefer ideas that are clearly and simply expressed. Make your writing easy to digest for this fast-paced online world where you have just seconds to make an impact. Take the time to do an editing pass with simplicity and clarity in mind. Your readers will love you for it.
For more helpful tips on creativity, see our post Five Creative PR Ideas for Product Launches.
What inspires your content writing?