Algorithm Changes Are the Norm Thanks to Scammers and Spammers

Facebook Algorithm

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

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ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

ToFu - PR

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.

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Getting to Know Your Journalist: 3 Tips to Connect

Newspaper - Featured - Connect With Journalist

Earned media is worth its weight in gold, but it’s hard to get. Instead of making cold pitches, connect with your industry’s top reporters. It’s a short three-step process, but it could produce results long into the future.

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Social Media Updates: Cross-Device Reporting, Ice Buckets and Promoted Ads

Social Media Updates

What’s new in reporting on Facebook? Why are ice buckets hot on social? What social network may add new ad opportunities? Get those answers and more in this week’s roundup of social media updates.

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LinkedIn’s Evolution: New Tools for the PR Toolbox?

LinkedIn Direct sponsored content featured

LinkedIn continues to evolve and that’s great news for PR pros. See the value of LinkedIn’s Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.

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