Getting to Know Your Journalist: 3 Tips to Connect

Newspaper - Featured - Connect With Journalist

Earned media is worth its weight in gold, but it’s hard to get. Instead of making cold pitches, connect with your industry’s top reporters. It’s a short three-step process, but it could produce results long into the future.

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Social Media Updates: Cross-Device Reporting, Ice Buckets and Promoted Ads

Social Media Updates

What’s new in reporting on Facebook? Why are ice buckets hot on social? What social network may add new ad opportunities? Get those answers and more in this week’s roundup of social media updates.

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LinkedIn’s Evolution: New Tools for the PR Toolbox?

LinkedIn Direct sponsored content featured

LinkedIn continues to evolve and that’s great news for PR pros. See the value of LinkedIn’s Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.

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8 Content Curation Tools That Will Slash Your PR Budget

8 Content Curation Tools - Featured

Creating content is a necessity in PR, but it can get expensive to churn it out consistently. Save money, boost efficiency and feed the content beast by using these eight great content curation tools.

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Social Media Updates: Videos, Twitter Updates and Pin-versations

Social Media Updates

Has video taken over social? What does Twitter have up its sleeve? Has Pinterest become the newest place to engage audiences? Get those answers and more in this week’s roundup of social media updates.

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