Marketing’s New Frontier: Packaging Innovation

Campbell's Featured

What’s marketing’s newest frontier? Forget the next digital trend. It’s innovations in packaging. Only 11 percent of consumers are satisfied with packaging, giving forward-thinking brands enormous opportunities.

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Build Site Traffic Using the Desert Island Theory

Desert Island - Featured

“If you build it, they will come” may work for cinematic baseball fields, but it doesn’t work for your website. See why pretending your website is a desert island can help you generate traffic.

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Facebook Page Reach Plummets to 1%: What Marketers Need to Know

Facebook Page Reach

Worried that your Facebook marketing efforts will soon be for naught? Don’t listen to the rumors. Here’s everything you need to know about the changes to Facebook’s page reach.

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Should You Quit Your Marketing or PR Job in 2014?

Quit Your Marketing or PR Job

Should you quit your marketing or PR job? Hold tight. See the three reasons why Margie Clayman thinks 2014 will be a transformative year for experienced marketers and PR pros.

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Drive Conversions Using the Power of Color

Branding and Color

Small variables can make a terrific difference. Drive conversions and make the right brand impression by understanding the meanings behind different colors and how they affect consumers.

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