The Plusses and Minuses of Retargeting

Retargeting

Ad retargeting improves conversion rates 70 percent but can also make customers feel like they’re being stalked. Find out if the bad outweighs the good with ad retargeting and best practices for using it.

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Grow Your Content Marketing Ecosystem: Reduce, Reuse, Recycle

Content Marketing Workload - Featured

Content marketing is an ecosystem that works with your social updates, white papers and videos. To grow a healthy ecosystem, make Captain Planet proud and practice three green concepts: reduce, reuse and recycle.

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How to Collect Customer Data Without Creeping Them Out

Data

Data is the present and future of marketing, but your customers have become wary of the whys, hows and whens of data collection. See recent research that shows the biggest customer concerns and how to overcome them.

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A Key to Increased Sales? Subscription. Try These Website Tweaks.

Make Sales - Featured

Want to increase sales but don’t have extra marketing spend? Tweaks to your website will turn one-time visitors into repeat readers. Find out what to do and how to implement them today to drive sales.

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6 Tools for Generating News

Toolbox - Featured - Tools for Making News

You have to manage relationships, identify pitching opportunities and make sure that social doesn’t run amok. Wish you could do more in less time? Try these six tools that top PR pros use to maximize their efficiency.

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