How to Turn Data-Informed Insights into Conversation Starters

Data

Brands examine data to learn more about their customers. But do they come up with insights or just interesting tidbits? Identify insights from data that drive action and inform internal and external conversation.

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Visual Vault: Coachella, Sarajevo and Cadbury Cream Eggs

Coachella - Visual Vault

Posts with visuals receive 94 percent more engagement and visits. See this week’s top visual content from brands on Instagram and get tips for how you can create similarly awesome content.

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Visual Vault: Space Selfie, Chanel and Disco Turtle

Visual Vault

What do an astronaut, disco turtle and a top-tier clothing brand have in common? They have top brand images on Instagram. Check out the pictures and get tips for how to produce your own brand images.

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Affect, Effect and 5 Other Troublesome Word Pairs

Grammar police

It never fails. You send an email newsletter and inevitably catch a typo or someone makes you aware of one. Practice poor grammar prevention by knowing the difference between six troublesome word pairs.

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The Semicolon: Elitist or Essential?

How to Use a Semicolon

Should marketers use semicolons? Some consider the punctuation mark elitist, but they can be necessary in marketing copy. See the four rules for how to properly use a semicolon.

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