Snapchat Marketing Is Now a Thing

Have you heard of Snapchat yet?

If you haven’t, that’s okay. Your resident teen should be able to tell you all about the photo and video-sharing app with a rather unsavory reputation. Snapchat’s messages self-delete after a maximum of ten seconds, making it a magnet for youngsters aware of the risks of sharing personal content online.

Its young user base makes Snapchat an attractive platform for brands with a young demographic (whose purchasing power is rapidly growing) to reach out and engage customers.

Brands can set up profiles on the network and add users as friends, who opt into the brand’s messages by accepting. Here are three intrepid companies who have already incorporated Snapchat marketing into their social strategies.

16 Handles - Snapchat Marketing1. 16 Handles

The New York frozen yogurt chain became the first reported company to employ Snapchat into its marketing when it noticed that many of its young users were using the app.

They ran a promotion in January 2013 called “Snappy New Year,” asking customers to snap a photo of themselves or their friends tasting their yogurt. In return, they sent out a coupon that disappeared in 10 seconds.

Pro tip: Use the app to send out exclusive coupons and discounts. The 10-second limit offers a sense of urgency – not to mention fun!

Karmaloop - Snapchat marketing2. Karmaloop

This clothing e-tailer amassed more than 2,000 Snapchat friends after being active on the app for just a few weeks.

The reason: they regularly send out racy and provocative photos and videos of models wearing their clothing. It’s a nod to what the app was originally built for, while at the same time promoting their product in a way that is very much in line with Karmaloop’s brand personality.

Pro tip: Never underestimate the element of surprise. You only have 10 seconds to make an impression on Snapchat, so don’t be afraid to create a little buzz!

Taco Bell - Snapchat marketing3. Taco Bell

The fast taco chain already has a reputation for being on top of its social media marketing, and made yet another splash in April when it premiered the return of their Beefy Crunch Burrito via Snapchat.

Taco Bell first asked its Twitter fans to friend the brand on Snapchat to receive a “secret announcement” the following day. The tweet got retweeted 416 times and favorited 413 times – a definite sign of fan engagement.

Pro tip: Promote new products and let your followers on Snapchat be the first to know about it. Add text to personalize each snap.

For more niche social networks you need to know about, click here!

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