Want to really get ahead in social media? Learn to measure it.
As businesses ‘crack the code’ of social media, big results and recognition await marketers who can analyze, track and report their social ROI.
We’ve created a new social media measurement guide to help you succeed.
Discover how to track and measure all the way from engagement to final sale with tips and tactics from experts like web metrics guru Marshall Sponder, Christopher Penn of SHIFT Communications, and Google’s Analytics Evangelist Justin Cutroni.
Topics covered include:
- Essential social media metrics and KPIs
- Getting started with key Google Analytics features
- Attribution modeling to discover which actions lead to outcomes.
- Metrics for Facebook, Twitter, Google+, LinkedIn and Pinterest.