Most brands continue to struggle with social media. In large part it’s because they approach social media as a new advertising channel for messages. In today’s reality, everyone has a voice, and brand advocates and evangelists often speak louder than brands themselves.
We know building a social presence alone is not enough. But can companies listen and engage their brands well enough to develop successful word of mouth and cultivate engaged communities?
The Social Context is discussed by Author Seth Godin, White House Director of Social Innovation Michael Smith, Penton Media VP George Assimakopoulos, IEEE President Karen Bartleson , Author Jason Falls, Edelman Chicago Managing Director David Armano, MSLGROUP Global Director of Social Media Stephanie Agresta, and Author Geoff Livingston.
Over the course of a few months, Vocus interviewed more than two dozen experts and influencers on the State of Marketing. Our efforts thus far produced nine short videos that we will release over the next three weeks, the first of our new thought leadership video series.