Marketing Automation vs. Email Marketing: What’s the Difference?

Email Marketing vs. Marketing Automation

Some marketers don’t see much of an upgrade between marketing automation and email marketing. However, long-term success requires using technologies like marketing automation. See three reasons why.

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The World’s Top 50 Email Marketing Influencers

50 Email Marketing Influencers - Featured

Email marketing has the highest ROI of any marketing strategy. Do you dedicate enough time and resources to it? Here’s a list of the top 50 email marketing influencers on social media so you can get the latest news, tips and tactics.

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The Canadian Anti Spam Law: What Marketers Need to Know

Spam - CASL - Featured

On July 1, the Canadian Anti Spam Law goes into effect, and it could cost violating marketers millions of dollars. Here’s what your email marketing needs to look like in order to be compliant with the new law.

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Getting Attention Is a Seduction, Not a Shouting Match

Personalized Marketing - Featured

There is a great deal of competition for customer attention. How can you win? Always have your customers’ ears by understanding them better and providing a personalized and more contextualized experience.

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