How (and Why) to Conduct an A/B Test

A-B Testing

Want to maximize email and landing page results? Learn why A/B testing is so important and how to conduct them the right way. Use this list of do’s and don’ts to get reliable results quickly.

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Stay Sane and Productive With 7 Email Tools and Tactics

Full Inbox - Email Productivity

Is your email inbox about to burst? Don’t let a mountain of email make you crazy or decrease your productivity. Use and combine seven sure-fire email tools and tactics reclaim your inbox from the clutter.

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Take Your Email Marketing Beyond the Monthly Newsletter

Vocus Marketing Suite - Email Marketing

Email addresses are the most valuable online currency next to Bitcoin. Drive more revenues from email marketing by evolving beyond a monthly newsletter and applying these proven tactics.

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Marketing News: Influencer Danger, Resolutions and Macklemore

Marketing News - Links We Love

Influencer marketing’s danger. 2014 marketing resolutions. Macklemore’s bus performance. Those stories and more make up the week’s top marketing news. Check it out!

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Four Experts Predict the Future of Email Marketing

Email Marketing Mistake

Does email have a place in tomorrow’s marketing? Ann Handley, Jason Falls, John Hayes and Harry Kaplowitz weigh in with what it takes to have email success in marketing’s future.

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