PR expert Ardi Kolah has written more than 1,000 news releases in his PR career so far. Here are his top tips for creating a release that journalists and bloggers can’t ignore.
Press releases are not just for the media anymore. They’re a much larger opportunity. They can earn a small organization coverage in the Huffington Post. They can influence search engines to refer traffic to Amazon.com. They allow small businesses to tap into news trends to be more visible. This mass communication tool is now a tool for targeted marketing. Understanding this trend is why PRWeb can now claim the top spot among news release distribution services.
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