Announcement: On November 18th-21st, we’re exhibiting and leading a session at Dreamforce!
This post by our Director of Product Management is a taster of the news we’ll be sharing with you.
To fully appreciate marketing today, look at how far marketers have come.
Marketing used to be a one way flow of information. Corporate headquarters pushed out their message to the masses. It was difficult to target and nearly impossible to personalize.
Over time, we saw consumers take more control, making our lives as marketers even harder.
Marketing became an ecosystem. Consumers today are savvier, and the volume of options and information online are extending the buying cycle. Consumers today go to search engines to find information about products or services. They go to social media to get unfiltered feedback to aid their buying decisions, from strangers and friends alike.
Then, they come to you. Not the other way around – they come to you already informed about your business.
This has presented amazing opportunities for businesses to reach and engage consumers on an entirely new level. But there are challenges as well.
To resonate with those savvier consumers, it becomes that much more critical to target the right message to the right person at the right time.
This requires information, not just numbers. You need actionable insights into who your customers are and how they engage with your business, and the tools to leverage that insight into successful cross-channel marketing activities.
So marketers are turning more and more towards marketing automation solutions to help solve these problems; to help eliminate the guesswork regardless of where the consumer is in the buying cycle.
Today, more marketers are aware of marketing automation and how it can help their business. But adoption is still fairly low.
Why? Frankly, because it’s hard. A recent survey by Ascend2 and Research Underwriters found that only 16% of B2Bs and 14% of B2Cs are using automation extensively, and that automation was one of the hardest marketing tactics to execute.
Here at Vocus, we think there’s a better way. That it doesn’t have to be hard. We’re continuing to build our marketing platform with marketers in mind: the strength of the tools you need, delivering the results you expect, but without the pain and complexity.
Want to know more? We’re at Booth N2015 (Moscone North) and W541 (Moscone West)!
We already have the best tools in the business to help marketers attract and engage prospects on social media, search engines and in the news.
Now, in a few short weeks, we’ll go even further in helping you capture and keep those prospects’ and customers’ attentions.
To find out how, visit Vocus at Dreamforce and join our Partner Theater Session where we’ll be showing exactly what the future has in store.