From sponsoring the Miss Universe pageant to replicating celebrity engagement rings, jewelry manufacturer and retailer Diamond Nexus had plenty of news to share. However, they found the task of attracting Web traffic through SEO and outside links to be a time-consuming challenge.
They needed a more efficient way to promote their affordable, environmentally-friendly diamond simulant jewelry directly to customers.
Enter the Vocus Marketing Suite.
“Vocus makes it easier to do our job,” says Kyle Blades, Director of Marketing. “Before Vocus, it was difficult to have a single hub for our online marketing. It’s streamlined our process of creating and sending out content.”
“It seemed almost too good to be true,” as Jennifer London, Social Media Coordinator, recalls. “We’d come from past experiences that were really time-consuming and expensive, but with Vocus, I can do my job better and focus on the things that matter, like building real relationships.”
With the new Buying Signals™ feature, connecting with the right customers is easier than ever. Buying Signals pinpoints Twitter users who are interested in a specific product or service.
“It’s been really helpful for us because we get immediate connections with people that are looking for something that we can offer,” says Jennifer. “Buying Signals has brought us excellent leads, which have turned into sales. People see that you’re reaching out to them and you have real conversations. It’s wonderful.”
“We don’t just trust that it works. We know for a fact that it works” – Kyle Blades, Diamond Nexus
Diamond Nexus’s marketing team is now combining more of the suite’s features to create lead generation and engagement. They use Twitter and Vocus Facebook Apps to run contests that bring in new customers, bolster their social media following, and convert visitors from window shoppers to paying customers.
“Marketing is no longer a push tactic,” Kyle says. “Now you’re trying to engage consumers one-on-one, and create dialogue with them. What Vocus has allowed us to do is create a singular point instead of having to log into multiple accounts. Every time we log in, it seems like we have a different thing that we are learning. What’s on the horizon for us is only limited by our imagination.”