"Vocus allows us to play the media relations game on a larger scale than we would ever be able to without it."

Challenge:

Solution:

The two-person PR team at American Healthways needed to automate tasks and reduce the time spent on tactical work to focus on strategic communications and increase media coverage for the growing company.

With Vocus, American Healthways streamlined media contact management and list development, distributes personalized news releases directly to reporters, and easily keeps up with about 1,000 clips every month. All activities and media coverage are stored in a centralized location for easy analysis.

Benefits:

• Extra Manpower - Vocus allows the two-person PR staff, with limited external support, to develop and implement communications strategies proactively, rather than spending all their time on tasks.
• Lists in Half the Time - PR cut the time it takes to build media lists in half, and significantly streamlined news management.
• Increased Media Coverage - With newfound efficiency, American Healthways' media coverage increased by 60 percent after it implemented Vocus.
• Industry Recognition - The PR department planned and implemented a PR campaign so successful that it's being featured in PR Week.