"Vocus allows us to do more with our existing resources, to be more efficient and organized so we can take on other projects. It’s like having a third staff person in our department."

Challenge:

Solution:

AHIMA needed to centralize its PR activities and analyze results to get a big-picture understanding of its efforts, identify opportunities and proactively focus on the right initiatives.

With Vocus, PR easily creates and updates lists for any audience, distributes interactive, personalized news releases, tracks coverage on key topics and measures its efforts.

Benefits:

• Centralized PR Management - Vocus provides a centralized method and location for launching, tracking and evaluating all of AHIMA's PR activities.
• Freeing Valuable Time - PR reduces the time spent on list management, distribution, news management and reporting, freeing representatives to focus on coverage-generating activities.
• More Media Hits - In part due to Vocus, media hits have increased since adding the software.
• New Productivity, Without Additional Staff - The manpower Vocus adds amounts to an additional staff member, helping AHIMA reach its goals without bringing on more staff.