"I frequently recommend Vocus to other media relations professionals. It provides a complete solution to help us communicate more effectively with our members and maximize our PR efforts."
The American Society of Anesthesiologists (ASA) needed "one place" to manage media lists, campaigns and coverage. The system it was using to collect and report on its programs was cumbersome, inefficient and lacked the detail desired. ASA also wanted a solution that would help justify the existence of the PR function.
ASA selected Vocus Public Relations to streamline its communications management and reporting. With Vocus, ASA was able to improve productivity, generate publicity more effectively and enhance its summary reports. By automating many of the time-consuming administrative tasks such as media research, data collection and reporting, ASA was able to redirect staff time toward strategic programs in support of organizational objectives.
Benefits:
Reporting - Vocus helps the communications staff justify its existence with comprehensive reporting on program effectiveness and results.
Increased Efficiency - ASA was able to immediately eliminate the hours of staff time spent on data collection and reporting each month and redirect it toward more strategic communications objectives.
Focused Communications - ASA can better target and develop relationships with key media, those who are interested in ASA news, using the Premier Media Database.
Increased Publicity - With Interactive Email, ASA has been able to produce personalized media campaigns that have garnered much more attention for the organization.
Proven - Vocus Public Relations justifies the existence and value of the ASA corporate communications department.
