"With Vocus Analytics, it takes longer to print a report than to actually generate one. I can plug in dates and the report is ready in about a minute. Creating reports could not be any easier!"

Challenge:

Solution:

Bass Pro needed to expand awareness and manage campaigns on its many products, educational programs and NASCAR sponsorship, and have the ability to track and measure its results.

With Vocus' on-demand software for public relations, Bass Pro creates media lists on the fly, distributes professional, interactive news releases, sorts clips quickly, and can report on coverage by type, geography, location and more.

Benefits:

• One Centralized System - An automated, centralized PR system enables Bass Pro to increase media efforts, support more stores and increase coverage without adding staff.
• Easily Analyze Results - PR easily creates a variety of in-depth reports to look at trends in coverage, measure ad equivalency value, analyze the appearance of key messages, and determine which products receive the most coverage.
• Increased Coverage - Bass Pro's coverage levels have gradually increased during the time the company has used Vocus.
• Better PR - Bass Prop PR attributes that to newfound efficiency in building effective lists, smarter distribution with Email Campaigns, and the ability to capture and analyze clips more easily.