"Vocus really came to the forefront when I saw its capabilities. Media list management can be so time-consuming and ineffective if you don't have the right solution. Vocus has been a major improvement and a major breakthrough for us."

Challenge:

Solution:

The PR and marketing team at the Indianapolis Museum of Art set out to find an efficient, effective way to target the appropriate media and manage its lists in order to increase the IMA's visibility on a national level.

With Vocus' on-demand software for public relations, the Indianapolis Museum of Art quickly and easily compiles specifically targeted and up-to-date media lists. PR and marketing staff can log notes of conversations, schedule follow-up activities, and distribute news releases by fax and email, all in one centralized location. Furthermore, news clips collected by Burrelle's flow directly into Vocus, freeing the staff from manual entry.

Benefits:

• Increased Coverage - Targeted, up-to-date media lists helped increase the museum's press coverage about 10 percent a year for the past three years.
• Simpler List Management - Vocus' contact management makes managing media lists easier and much less time-consuming.
• Faster News Management - The IMA reduced by two-thirds the time it takes to manage clips, freeing a staff member to devote more time to other important projects.
• Quick, Comprehensive Analysis - In a fraction of the time it took to do manually, with Vocus Analytics the IMA now tracks and analyzes its coverage, broken down by type, exhibit and media outlets, to determine which activities produce the best results.