"We provide a wide array of events and activities to satisfy the needs of our members. The most effective way to support the varied Mensa programs, given our limited resources, was to utilize a management solution that automates the many time consuming and labor-intensive tasks required to make these programs successful. The ability to create customized and targeted distribution and track all inbound press calls were key reasons why we selected Vocus."

Challenge:

Solution:

To increase its membership to 70,000 by 2010, American Mensa must reach a diverse population of prospective members that share one common trait – high intelligence. In order to reach the top minds in the country, American Mensa must target media that appeal to a broad general audience.

With Vocus, American Mensa reaches the right people at the right media outlets with highly targeted, up-to-date lists. The two-person team efficiently builds customized lists for each news release, and with all news clips fed into Vocus, easily tracks and measures national and local coverage.

Benefits:

• One Integrated PR Solution - Using Vocus as its one and only solution saves American Mensa money and time. More Effective Media Targeting - PR quickly builds new, updated lists each time it distributes a news release. Vocus identifies the right people to target at the right media outlets, which has increased its coverage in national media outlets.
• Easy News Management - PR receives all clips electronically through the News Gateway into Vocus, eliminating manual sorting, filing and circulating.
• Streamlined Reporting - PR easily creates quarterly reports, and then specific reports on different campaigns like the organization's annual meeting.
• Team Efficiency - Vocus makes it possible for a staff of two professionals, without using outside consultants, to land bigger and better stories.