"Vocus brings all our activities into one place, which makes our work a lot easier. We save money in our budget by eliminating the need to pay four to five different vendors for the work that Vocus is now doing under one umbrella."

Challenge:

Solution:

The National Crime Prevention Council (NCPC) hoped to increase the productivity of its small PR department, and lower costs by reducing the number of vendors it relied on.

The organization consolidated media contact management, list building, distribution, online newsroom management and reporting into one, cost-effective tool with Vocus.

Benefits:

• Customized Lists - PR customizes lists in minutes and distributes personalized releases instantly, and as often as it needs, for no additional cost.
• Cost Savings - NCPC saved nearly $5,000 the first year by eliminating external vendors for media lists and distribution.
• Enhanced Coverage - The organization increased the quantity of coverage by 21 percent and landed stories on key topics and more broadcast coverage.
• Expanded Productivity - Online Newsroom and Email Campaigns empower the organization's key PR person to be more productive and foster better media relations.