"Having the ability to provide real data on the benefits we're generating for clients is critical. As a small company, we really couldn't do that without software like this. We leverage the capabilities of Vocus to enable us to offer the full range of services of a national firm, even though we’re small."

Challenge:

Solution:

Formed in spring 2005, Paradigm Communications sought a way to distinguish the firm and compete effectively with larger agencies in the highly competitive PR arena.

With Vocus' online software for public relations, Paradigm manages virtually every aspect of its business in one centralized, integrated and Web-based system. The software provides a powerful media database for building lists and identifying publications and journalists, along with cost-effective, personalized news distribution and electronic news management.

Benefits:

• Improved agency collaboration - Arbitron works more effectively and efficiently with its outside PR agency.
• Increased media reach - The ease of creating lists and managing news clips frees the team to reach more contacts and drive coverage up.
• Simplified news management - With electronic copies of news available immediately, Arbitron easily creates timely reports on media coverage to share with executives.
• Richer online content - Vocus Online Newsroom helps the company keep its news site updated with the valuable content reporters want.