| Products & Services | Public Relations | PR Analytics and Reporting |
Analytics and Reporting
Don't just gather your news-demonstrate your results!
Measure the effectiveness of your PR programs by analyzing your news effectiveness, public relations performance, industry trends and competitors. In seconds, Vocus Analytics enables you to automatically produce dozens of easy-to-read charts and graphs that allow you to gain immediate insight into the news and events that are important to your organization.
Key Features and Benefits
Access real-time analysis on your activities, programs and campaigns
Analyze and measure the impact of your efforts via DMA, North America, Europe and Global Maps
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- MEASURE WHAT'S IMPORTANT TO YOU
Vocus Analytics delivers real-time PR measurement data so you can effectively evaluate company, product and spokespeople mentions; monitor issue response; track your competitor's news to detect competitive threats and engage in news effectiveness measurement.
Vocus Analytics measures traditional, online and blog mentions with over 100 standard charts and graphs to help analyze your marketing ROI and the growing impact of news on your organization.
- EASY-TO-USE
Vocus Analytics lets you effortlessly create eye-popping charts and graphs with the click of a mouse and showcase the results of your PR programs to executives or department members. Create custom charts which display news or activities by a user-defined field, so you can tailor your reporting more closely to your business.
Set your Executives' home page to be their own Vocus dashboard, so they can immediately see the results they care about most. With daily information at a glance, they will have access to interactive results that you have only dreamed of providing in the past.
- POWERFUL INSIGHT
Find out how your program is faring within moments of launching the campaign. In seconds, you can search by any criteria, providing you with timely insight into your results. Linking stock performance to news, public companies can evaluate the media's impact on their financial success.
A single chart can provide a wealth of information, but by clicking on a single pie chart or data point, you will be provided with further information in our mini dashboard that visually you have not been able to see before. Understand what is making up your information with a click of the mouse.
- TRACK YOUR COMPETITION
Benchmark your results against your competition through company mentions, product names or other selected criteria to better understand how your communications campaigns are performing.
- PROMINENCE SCORING
Customers who purchase the Vocus Analytics product can also buy the Vocus Prominence Scoring module. Designed for those customers that want even more insight, Vocus Prominence Scoring helps measure the prominence and impact of news coverage - showcasing exclusivity and mentions in an article and delivering accuracy without hiring an outside agency to calculate the scores for you.
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