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Email Campaigns
How much more effective would your pitches be if you knew who opened and read your communications?
Vocus Email Campaigns enables you to make the most of your press releases by making it easy for recipients to request follow-up or download press kits, photos, bios, etc. With Vocus Email Campaigns, you can track recipient's actions in real time so you know instantly who is reading your release and who is requesting information, helping you perform more effective outreach.
Key Features and Benefits
Provide journalists with all the information they need in an interactive email
Gain insight into who opened your email messages and how the information is being used |
- STATE OF THE ART TECHNOLOGY
Vocus Email Campaigns enables you to create email media lists and electronic press releases. The emails include interactive links that provide access to the information journalists need. Besides making it easy for journalists to obtain information, Vocus Email Campaigns provides valuable metrics on the effectiveness of your PR programs. It automatically keeps track of who received your email, who opened it and which documents or links they accessed.
- GIVE JOURNALISTS RELEVANT INFORMATION
In this 24/7 media world, journalists require relevant information that is easy to locate and easy to understand so they can spend their time writing rather than researching. Vocus Email Campaigns gives journalists an easy way to request an interview; access collateral such as press kits, case studies, video clips, photos, logos and bios; jump to your web site; and more.
- REAL-TIME INSIGHT
PR email campaign management tools, including easy-to-read charts and graphs, enable you to quickly assess the effectiveness of your communications efforts. You can easily see what information journalists have accessed so you can focus your pitching efforts based on journalist interests.
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