| Products & Services | Public Relations | Online Newsroom |
Online Newsroom
We hear it all the time: a professional online newsroom generates more media coverage.
How? By giving journalists alerts and automated 24/7 access to your breaking news, press releases, executive bios, photos and other corporate collateral. Your newsroom is a resource that journalists will come to rely on for current information about your organization.
The Vocus Online Newsroom is hosted by Vocus and maintains the exact look and feel of the rest of your Web site including all of your graphics, colors and fonts. Unlike most "homegrown" online newsrooms, which provide limited functionality and require ongoing IT support to maintain, the Vocus Online Newsroom is a complete, professional turnkey product that you maintain without assistance from your IT staff.
Key Features and Benefits
Provide a world-class online media presence that the PR department can easily manage and maintain
Instant access to information on how your online newsroom is being used with real-time metrics (add)
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- EASILY UPDATED
Help journalists cover you by providing instant 24/7 access to press releases, collateral and contacts.
- GIVE JOURNALISTS RELEVANT INFORMATION
Send press releases and other messages to journalists automatically based on their subject interests.
- PROACTIVELY ALERT JOURNALISTS TO NEWS
Our newsroom is so comprehensive; journalists can even sign up to receive news alerts from your company based on their subject interests.
- EFFORTLESS SEARCHING
Let's face it, journalists have little time to search through pages on your Web site looking for information they need to write their story. The Vocus Online Newsroom enables journalists to easily search your newsroom for anything they choose based on key word search terms or dates. It's that simple.
- POWERFUL REPORTING
One of the most important aspects of the Vocus Online Newsroom is its powerful reporting. The Vocus Online Newsroom automatically creates dozens of easy-to-read charts and graphs that let you know how the site is being used. The reporting can show you how many people visited your site, the most visited pages, entrance and exit pages, geographic locations and much more.
- NO IT SUPPORT NEEDED
Since the Vocus Online Newsroom is hosted by Vocus, it requires no additional hardware, software or IT support. The product is so flexible, you can easily post, update or remove information on your own. It's that easy.
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