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| Professional Edition |

Public Relations Management: Professional Edition

Create media lists, build relationships with key journalists and manage your news.

Vocus Professional Edition provides all of the features that most small and mid-sized organizations need to generate, track and analyze publicity. Professional Edition includes access to the industry's most comprehensive media database that you can use to conduct media research and easily create targeted media lists.

Not only did I find the breadth and depth of the data impressive but Vocus offered functionality that doesn't exist in any other software. - Tim Cox, Managing Director of Z!ng Public Relations

With Vocus Professional Edition, you can:

Easily locate all the contact information for journalists and outlets View and manage news stories about your organization

BUILD BETTER RELATIONSHIPS WITH THE MEDIA Gain instant access to the most comprehensive media database featuring in-depth profiles of journalists and media outlets. MANAGE YOUR PR ACTIVITES Manage all of your PR activities, including pitching opportunities, press releases, speaking engagements and publicity events and track your interactions with journalists. ACCESS THOUSANDS OF PUBLICITY OPPORTUNITIES In seconds, you can locate awards, speaking opportunities and editorial calendars to promote your organization. ACTIVELY MANAGE & REPORT ON YOUR NEWS Integrate news clips from virtually any source and easily create clipping books to share important stories.

And it doesn't end there. Vocus provides optional add-on modules that can be integrated into Vocus Professional Edition to provide the most comprehensive PR platform available:

Vocus News-On-Demand
Breaking news on demand from more than 51,000 sources.

Vocus Analytics
Determine your success by analyzing coverage, PR activities and competitors.

Vocus Prominence and Scoring
Measure the impact of your news coverage and showcase your exclusivity and mentions in articles.

Online Briefing Center
Keep your executives and key spokespeople updated, informed and active in the PR process.

Vocus Email Campaigns
Make the most of your interactive press releases by tracking your recipient's activities.

Vocus Online Newsroom
Create an online newsroom to showcase your news.

Vocus Global Media Database
Manage communications wherever you do business.