"While our PR budget has not increased significantly in the past three years, our productivity has changed dramatically. A key element is Vocus and the ability to get us to the contacts we need and to focus our energies. The more we do, the more kids are helped and the more we can allocate resources to remain one of the most charitable charities."

Challenge:

Solution:

As a nonprofit benefiting children and families, Starr Commonwealth looks for every opportunity to reduce operating costs to allocate more to helping kids and families. At the same time, it needs aggressive national and international PR to attract attention to its programs and support donations.

With Vocus, Starr Commonwealth implemented a comprehensive PR solution that brought efficiency to media contact management, list building, distribution, news management and analysis.

Benefits:

• Extra Days Each Month - The department streamlined most of its regular tasks, such as list development, distribution and clip processing, giving it extra days each month to focus on more strategic activities.
• Tripled Coverage - With more targeted lists, Starr Commonwealth gets its message to the best individuals at each outlet, tripling coverage the first year using Vocus.
• Cost Savings - Moving from external clipping services to news management with Vocus, Starr Commonwealth saves $36,000 per year.
• Customized Reporting - With a record of all coverage in Vocus, PR easily runs customized quarterly reports for management or other departments to inform them of PR's efforts and results. The department can then adjust its strategies to improve results.