"Our executives love the analytics; the graphical metrics provide them with a better understanding of what our programs are actually achieving."

Challenge:

Solution:

Southwest needed a broad and accurate media database with robust management capabilities. With the CD and online media directories the communications team was using, staff had to routinely spend additional time on media research to create accurate lists. The software it was using lacked the ability to save, edit and share multiple media lists. Southwest also wanted a solution that would help it not only distribute its news, but track and manage subsequent media inquiries and news clips and relate those back to the originating initiative.

Southwest purchased Vocus Public Relations for its broad media database with daily updates, robust media inquiry tracking and management capabilities and its ability to provide a greater overall understanding of the PR function.

Benefits:

• Demonstrable Results - Southwest is now able to instantly report the results of its communications activities and produce graphical summaries providing management with an immediate understanding of what PR is accomplishing.
• Enhanced Efficiency - Vocus Public Relations helps Southwest effectively track and report on the hundreds to thousands of clips it receives monthly from LexisNexis saving them hours of staff time it previously spent manually collecting, analyzing and reporting on coverage.
• Improved Productivity - Southwest is saving hours every month managing its media lists. The staff now has the ability to create, share and modify multiple media lists, leverage daily media data updates, and utilize the integrated distribution capabilities for easy distribution and activity tracking.