US Pharmacopeia (USP) needed a solution to help manage its communications and enable staff to effectively track, summarize and report on its programs. USP also wanted to establish a comprehensive newsroom on the Web with the ability to add and change content on demand as needed.
US Pharmacopeia purchased Vocus Public Relations, Interactive Email, Analytics and Online Newsroom. Vocus Public Relations with Interactive Email enabledUSP to enhance its proactive media relations, tracking and reporting efforts. Online Newsroom provided it with an interactive Web site for the media, which staff controls 24/7 for easy content changes and updates. USP recently decided to add Analytics to enhance their PR measurement and reporting.
Benefits:
Demonstrable Results - By tracking activities and conversations with the media, US Pharmacopeia gained valuable insight that helped staff produce mid-year and annual reports on activities for each USP public health program. These reports provided management with an understanding of each program's success and the value PR delivered.
Increased Coverage - With Online Newsroom US Pharmacopeia has garnered better coverage from the media.
Enhanced Efficiency - US Pharmacopeia was able to easily build and maintain niche media lists for four different public health programs using Vocus Public Relations. Additionally, the ability to manage, quickly summarize and distribute clips helped the PR staff internally communicate its media results.
Cost Savings - By distributing many of its news releases through Vocus Public Relations, US Pharmacopeia was able to reduce its wire service expenses.
