"Vocus has been an absolute lifesaver for me. It's saved me a lot of time. I'd recommend Vocus to any small PR operation that wants to operate efficiently and effectively with the media, internal audiences and others who count on measurement of PR. It's by far the best tool I've seen out there."

Challenge:

Solution:

X-Rite must quickly identify overseas media contacts and outlets, distribute news, attend trade shows and deliver reports to executives - all with only one PR manager and an intern.

Vocus Public Relations provides the up-to-date, global media database X-Rite needs, as well as streamlined list-building, personalized distribution and powerful report generation.

Benefits:

• Better Media Relations - With targeted, current lists and direct distribution, X-Rite's one PR person reaches the right media quickly, and is empowered with the information to build relationships with contacts.
• 24/7 Access - When the PR professional attends trade shows - 25-30 percent of the time - he has continuous access to his lists, empowering him to release news at shows.
• Increased Coverage - The ability to release news without delay to the most appropriate contacts contributed to an increase in coverage of approximately 20 percent during the first year of using Vocus.
• More Efficient PR - Most importantly, by reducing manual busywork, Vocus has helped X-Rite's PR professional become a one-person PR powerhouse.